Global Track Record 

Rooted in Africa

Our Story

We combine robust methods with deep customer understanding.

Our Vision

We exist for African solutions to thrive, scale, and grow while impacting positively on the lives of its people.

Our Mission

We influence innovative business strategies and policies through the application of behavioral science in user-design research and experimentation.

Why Work With Us

Niche in experimentation and consultancy using behavioral science research methods.

Global Expertise, Local Insight:
We combine world-class strategic thinking with grounded, local knowledgeof African markets.
Rigorous methods, real-world impact:
We adopt economics-based and insights-driven approaches that go beyondtraditional consultancy..
End to End Support:
We guide projects from initial ideation and thematic research throughto pilot implementation and evaluation.

Our Team

We are a collective of strategists, designers, researchers, and economists who celebrate every laugh because shaping Africa’s future is a "global team sport."


Irene is the Managing director of Lime Group Consulting Africa and an inclusive finance expert with over 15 years of experience in policy, research, financial institutions development, and impact programming across Africa.
Irene Wagaki
Managing Director | Inclusive Finance Lead
John is a director and senior economist with 16 years of experience applying rigorous research, econometric modelling, and behavioral economics across multisector projects in finance, agriculture, entrepreneurship, trade, health, and education.
John Wainaina
Director, Evidence & Analytics
Maureen is a seasoned AI automation and design consultant with 8 years’ experience in helping institutions to leverage digital solutions. Her expertise includes user research, design, and the optimization of digital products.  
Maureen Wachira
Design & AI automation consultant
Edwin is a data manager and analytics consultant at Lime Group Africa with 12 years of experience. He has managed surveys across Africa, the Middle East, and Asia.
Edwin Kiptoo
Consulting Associate
Catherine  is a qualitative researcher at Lime Group Africa with 6 years of experience applying participatory research techniques and managing field logistics in complex rural contexts
Catherine Muiruri
Consulting Associate
Cheikh is a seasoned Digital Financial Services expert based in Senegal. He has 10 years’ experience in leading mix-method research studies across Africa, as well as application of financial innovations in Agri finance, FinTechs and leading multistakeholder engagements.
Cheikh Ndiaye
Consulting Associate
Monicah is a corporate governance, credit and product development expert with over 20 years of experience working with governments, cooperatives and financial institutions including SACCOs to advance agriculture and rural development.
Monicah Wambui
Consulting Associate
Justus  is a lead advisor and climate finance consultant with expertise in Agri finance, WASH, rural finance, and value chain analysis. He has over 20 years of consulting experience.
Justus Njeru
Consulting Associate

Some of Our Partners and Clients

We collaborate with partners across Africa to design and deliver inclusive, evidence-driven solutions.

Contact Us

Reach Us Directly. We’d love to hear from you.

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