Problem:‍

Limited granular evidence on user preferences and trade-offs in digital payments constrained effective product design and market segmentation.

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Solution/Outcome:‍

Applying economics-based conjoint analysis,and behavioural economics we conducted two country studies in Kenya and Nigeria. We combined international thematic expertise, local research partnerships, and field networks to generate user-level insights across diverse segments. Provided country level and cross-country  thematic insights reports. 

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