Problem:‍

FINCA Uganda sought to expand digital financial inclusion among youth and entrepreneurs, but faced challenges in designing products aligned to user behaviour, managing adoption risks, and ensuring effective uptake of new digital savings solutions.
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Solution/Outcome:‍

Our teams led the design of a first-of-its-kind mobile savings product and financial literacy chatbot using a human-centred design approach. This included immersive user research to understand needs, preferences, behavioural biases, and risks, alongside iterative prototyping and testing to refine product features and mitigate adoption and usability risks. Delivered a validated product design and supported pilot readiness through a co-created monitoring framework with KPIs .